The story of Sacred Grounds Coffee and its founders’ vision of supporting Christian higher education, Christian healthcare, and Christian day school education began on the campus of a Christian liberal arts university nestled in the small Midwest town of Spring Arbor, Michigan.

Like so many Christian colleges and universities, Spring Arbor University faces the challenge of providing exceptional Biblically focused liberal arts education without compromising its historic Christian identity or making its programs financially inaccessible for many prospective students and their families.

For many students, the cost of a private college education forces them to become indebted to the federal government through student loan programs, which not only creates a burden for students and their families, but also requires the university to adhere to rules and regulations enforced by government bureaucracies who do not share the school’s Christian beliefs and values.

One way to escape government intrusion upon the university’s Christian mission and values is for the university to control a large enough endowment to provide additional, regular support for operations without being forced to consistently raise the cost of tuition, room and board, and other fees for students.

The financial challenges facing Christian higher education are similar to those experienced by churches, Christian healthcare organizations, and Christian K-12 day schools.

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Consequently, Sacred Grounds Coffee came into existence specifically to provide a way to turn a consumable product (coffee) into an economic vehicle that generously supports Christian college students, their schools, Christian healthcare, Christian K-12 schools, and other Christian nonprofits that faithfully serve communities throughout the United States.  

In light of this, the founders of Sacred Grounds Coffee created the company to simultaneously deliver exceptionally good coffee products and generously support Christian ministries with 100% of its net profit.

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This is accomplished through Sacred Grounds Connect, the affinity app where participants can direct net profit from their purchases to a particular student, school, or nonprofit - for God's glory and the flourishing of His people.